DBS - DIRECTV and DISH Network :: essays papers

DBS - DIRECTV and DISH Network Remember when Cable TV came into the picture and began hector around the network send for all their lunch money? Well watch out Cable because you might get a little reek of your own Medicine from a powerful extra terrestrial,... satellite that is. A multi-channel alternative to cable television known as Direct Broadcast send (DBS) is now available in theUnited States of America and boy is it ready to rock. DBS provides picture perfect cable-like television programming directly from satellite dishes approximately 18 inches in diameter. Millions of households now subscribe to DBS services resulting in what appears to have the cable industry wondering whats going to happen. Cable was introduced in the late 1940s in the boone docks of Pennsylvania when its original name was known as CATV, or Comunity Antenna TV. During this time there were only a few stations and in order to even recieve any picture, a TV set had to be in the vacintaty of ante nna where a signal could be recieved. Anyone with a TV who lived to furthest from the antenna would be crap out of luck. Finally an appliance store owner named John Walson hooked up an antenna to a nearby bus where he recieved a signal from the cities transitter and wired it down to his store for a good picture. When his clients witnessed that good picture could be brought to their area, John Walsons TV sales went up drastically. From then on cable started multiplying like horny GREMLINS and GOONIES. In the past cables main purpose was to bring network stations to the rural areas. Today cable is capable of carrying hundreds of channels and is the leading source in TV programming with over 60 million subscribers and tons of various programming. Before it was all networks like ABC, NBC, CBS, and FOX that could be seen on TV. They led the way for a while until cable came along. Today with help from satellites, 24 arcminute sports(ESPN) and movie(HBO) programming is availible in most cable packages and that was the main reason why cable became so popular. Its been over 50 years of success for cable, except with the turn of the century coming, what kind of future does cable have with these new media technologies on the rise?