Customer service Essay

Theres room to grow the hamburger business in Thailand, as consumption remains low compared with other fast food categories, and there are few players in this segment. A rivalrous advantage exists when the firm is able to deliver the same benefits as competitors merely at a lower cost or deliver benefits that exceed those of competing products. In case of Carlyounger, the resources and capabilities in concert form its distinctive competencies. These competencies enable innovation, lumber, and customer responsiveness, all of which can be leveraged to create a eminence advantage as follow Reputation.Over the last 65 years, Carls Jr. has built a reputation as Americas premier burger chain, and is kn aver as the place to go for big, juicy, delectable charbroiled burgers. Today, there are more than 1,249 Carls Jr. restaurants worldwide. Value Creation The firms own value-creating activities, the firm operates in a value system Includes partial table service and an all-you-can-drink beverage bar. Sustainability of competitive advantage -Requires customer loyalty, a great location, unique merchandise, proper distribution channels, good vendor relations, a reputation for customer service, and multiple sources of advantage. Brand = Authentic premium American burger Quality = Highlight the quality and volume of fresh ingredients and value in every bite of juicy, charbroiled meat. Location = Carls Jr. has been strategic with the location of each branch, selecting to be in the heart of cities in areas crowded by both Thais and foreigners alike. guest service = All burgers are made to order and the brand places a heavy emphasis on excellent guest service to enhance the overall dining experience.(Provides a quick-service experience) With their wide variety of premium burgers, all made-to-order using the freshest quality ingredients to customers which is a big difference to McDonalds or Burger ability which often have burgers sitting around for a while. These are just some of the reasons why Carls Jr. has achieved such tremendous success around the world. With confident that the premium food and facilities of the Carls Jr. brand will resonate with the discerning Thai consumer.